What you cut with
You do not shoot anything. You open the folder and cut.
The brief of the week
The angle, the script, three hooks and the footage already pulled. The same brief the internal team works from.
The winner library
Every ad that has worked here, with what happened to it. Take one and beat it.
The swipe file
Competitor ads we think are worth taking apart, with our notes on why.
The AI library
Generated assets we build with, added to every week.
Raw footage, packshots, voice-over, music
Creators, founder footage, product on white, end cards, approved voice-overs and licensed beds. Nothing to shoot and nobody to book.
How you get spend
We do not decide what your ad spends. Meta does.
No queue and no favourites. Your ad goes into the same account as the in-house team's, on the same terms, and the algorithm picks.
Ads running in this account right now
Every one of these was cut from the library you get.
It scales itself
If the ad is good it takes a big slice of the budget, and then the budget grows. That is what a large account does the moment something works.
And it cuts both ways
A weak ad does not get carried by a promise we made you on a landing page. It just sits there. Which is exactly why the Thursday call exists.
Progression
Win once and we start paying for your AI.
A winner is 10 attributed new customers on a single video. You can check your own level on your dashboard without asking anybody, and once you have it you keep it.
Editor
- The brief of the week
- The full asset library
- Your own campaign
- The Thursday call
- The learnings archive
Operator
- We fund your AI generation on approved concepts
- The internal Claude processes the team builds with
- A seat on the deep build calls
- A direct line to me
Partner
- Paid coaching and leadership
- First look at every brief
- A share of what the editors you coach produce
- A real conversation about joining
None of this is generosity.
We are scaling this account to multiple seven figures a month and we need volume. That is the problem you are solving.
The only way we get what we want is if you do extremely well. We would rather say that than pretend.
The standard
Be aggressive about the argument. Honest about the facts.
Most brands will not let you make a real direct response ad. We will. Almost everything gets launched.
What we want
- Hard hooks and confrontational openers
- Going straight at the drugs and protocols people already pay for
- Naming the objection in the first line
- Iterations off proven winners
- AI formats, animation, motion, whatever sells
What we will not run
- Claims we cannot back
- Onset presented as a hormone, a peptide or a testosterone booster
- Fabricated proof or invented testimonials
- Impersonation of real people or brands
- Anything that puts the ad account at risk
FAQs
What editors ask before they join
I have done revenue share before and made nothing
It usually fails for three reasons and none of them are you. There was no real budget behind the ad, so it never got the impressions to prove anything. The tracking belonged to the brand, so you had no way to know what you had earned. Or nobody ever told you why it did not work. We spend seven figures a month, the tracking is Trybe's, and the Thursday call exists for the third one.
$5,000 for one video sounds made up
It is 5% of $100,000 in sales on a single video. We have ads in this account that have done well beyond that. Most will not, which is exactly why it is a cap and not a promise.
That works for editors who already know direct response. I just cut
Then this is built for you. The editors who win here are not the ones with the best gear. They turn up on Thursday, take it on the chin and make the next one better.
How many videos can I submit
As many as you want. There is no cap.
Do I need my own footage, a face or actors
No. Everything is in the library.
Do I have to be exclusive
No, and we will never ask. Keep every client you have.
When do I get paid
Weekly, through Trybe, straight to your payout method.
Who owns the work
Approved videos are licensed to Onset for paid and organic use. Library assets stay ours and are not for use elsewhere.
Who is this not for
Anyone who needs a guaranteed hourly rate, needs art direction on every decision, or would rather their work was not pulled apart in front of other editors once a week. Better you know now than in week three.
Nothing about next year changes if you close this tab.
You keep cutting good ads and they keep going somewhere you cannot see. We take 10 editors a week, because past that the Thursday call stops being worth attending.
A couple of clicks, and your first brief is on the other side.